CHRIS LABROOY

SQUEEZED INTO IMPOSSIBLE SPACES. TEETERING ON ROOFTOPS. UPTURNED INDOORS. TRANSFORMED INTO POOL FLOATS. WARPED, MORPHED, AND TWISTED LIKE SURREALISM REVIVED IN THE DIGITAL AGE. IMAGE MAKER CHRIS LABROOY HAS CREATED A MIND-BOGGLING SERIES WHERE CARS – PORSCHES IN PARTICULAR – BECOME THE ABSURDIST PROTAGONISTS OF AN ARCHITECTURALLY STYLIZED, RETRO-FUTURE WORLD.

CHRIS IS AN ARTIST AND DESIGNER FROM SCOTLAND. AFTER GRADUATING FROM THE RCA WITH AN MA IN DESIGN PRODUCTS, CHRIS FIRST BEGAN TO USE CGI AS A SIMPLE TOOL TO VISUALISE IDEAS FOR FURNITURE AND PRODUCTS. AS 3D TECHNOLOGY AND HARDWARE EVOLVED, CHRIS SAW AN OPPORTUNITY TO EXPLORE CGI AS A CREATIVE MEDIUM IN ITSELF WITH WHICH HE COULD SUBVERT AND TWIST FAMILIAR EVERYDAY THINGS INTO NEW TYPOGRAPHIC AND SCULPTURAL FORMS. CHRIS IS INTERESTED IN THE INTERSECTION BETWEEN TYPOGRAPHY, ARCHITECTURE, PRODUCT DESIGN AND VISUAL ART.