All books contain ideas: picture ideas, poetic ideas, silly ideas, serious ideas, worldly ideas, personal ideas. JUST AN IDEA BOOKS exists to showcase creativity and to support people of all different backgrounds, expressing all different interests and artistic visions. Each book conveys how creators can transform a single idea, a single passion, into an endless exploration. 

Curated by Sarah Andelman, JUST AN IDEA BOOKS launches with five titles that represent an array of independent talents: Sho Shibuya, Nicole McLaughlin, Douglas Coupland, Louis-Géraud Castor and Eric Ng.

From one book to the next, each portfolio of images is a tribute to imagination and a gift for inspiration.

JUST AN IDEA BOOKS exists as material objects, and we tend to miss this experience with the omnipresence of screens. With more books to follow, they can be collected, or enjoyed individually.

With a layout system designed by Yorgo Tloupas, every book will follow the same format. They are printed Offset in Belgium, on FSC® certified paper, and limited to an edition of 300 copies.

They're available here and a limited selection of stockists worldwide.

JUST AN IDEA is also a consulting and curating company, specialised in the development of collaborations.