Seth Phillips started the @dudewithsign Instagram account in 2019 in which he appears holding humorous and culturally relevant signs in the streets of New York. Since then, grown to 7.7M followers, becoming one of the most popular accounts on the platform. In addition to communicating with people via cardboard, the Texas native has been a content creator for the board game, What Do You Meme and the Instagram account @f*ckjerry.