SQUEEZED INTO IMPOSSIBLE SPACES. TEETERING ON ROOFTOPS. UPTURNED INDOORS. TRANSFORMED INTO POOL FLOATS. WARPED, MORPHED, AND TWISTED LIKE SURREALISM REVIVED IN THE DIGITAL AGE. IMAGE MAKER CHRIS LABROOY HAS CREATED A MIND-BOGGLING SERIES WHERE CARS – PORSCHES IN PARTICULAR – BECOME THE ABSURDIST PROTAGONISTS OF AN ARCHITECTURALLY STYLIZED, RETRO-FUTURE WORLD.
After graduating from the RCA with an MA in design products, Chris first began to use 3D software as a simple tool to visualize ideas for furniture. As 3D technology and hardware evolved, Chris saw an opportunity to explore CGI as a creative medium, through which he found the freedom to subvert and twist familiar everyday objects into new typographic and sculptural forms. With a particular obsessions for automobiles, Chris creates projects that convey his unique and enthusiastic perspective on global car culture.Based in Scotland, Chris Labrooy’s work can be seen across the UK, Europe, and the United States for advertising, editorial, and publishing.